We welcome enquiry from travel trade and media relating to the Classic New Zealand
Wine Trail.

 

Your contact:

Lucy Chambers
Marketing Manager
Classic New Zealand Wine Trail
Email: lucy@classicwinetrail.co.nz
Ph: +64 27 477 4412

 

 

With so much on offer along the Classic New Zealand Wine Trail, the task of recommending options for clients can be a little daunting.

How we can help the travel trade:

• Download and save this Trade Toolkit for quick facts and selling tips, introductory content for packages

• Suggested itineraries featuring export ready operators:

  • Must Do Experiences
• Wine and Food
• Art, culture and heritage
• Luxury and indulgence
• Outdoors and adventure

• Images of the Classic New Zealand Wine Trail. See Gallery page

• Classic New Zealand Wine Trail map and logo. See Gallery page

• Free Classic New Zealand Wine Trail Guides for client documentation Print form - PDF

• Retail package promotion via the website, Contact us to enquire about listing on the Hot Deals page

 

Contact us for more information and advice on the Classic New Zealand Wine Trail

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There is always a story to tell along the Classic New Zealand Wine Trail. For journalists interested in finding out more or interested in travelling the Classic New Zealand Wine Trail please contact:

Lucy Chambers
Marketing Manager
Classic New Zealand Wine Trail
Email: lucy@classicwinetrail.co.nz
Ph: +64 27 477 4412

 

• Story leads and media releases. See What’s New page

• What others are saying about the Classic New Zealand Wine Trail. See Classic Tips

• Images to accompany travel stories. See Gallery page

• Classic New Zealand Wine Trail map and logo. See Gallery page

• Background to the Classic New Zealand Wine Trail.

 

• The Classic New Zealand Wine Trail is the ideal self-drive touring route.

• The journey is an official touring route, signposted along the main highways to help guide visitors along the Trail.

• A 380km (240 mile) journey along the East Coast of New Zealand between Hawke’s Bay in the North Island and Marlborough in the South Island.

• The wine trail embraces three wine regions – Hawke’s Bay, Wairarapa and Marlborough together responsible for more than 70% of New Zealand’s total wine production.

• A comprehensive Trail Guide brochure is available to ensure visitors make the most of their journey. Click here to receive copies to include in client documentation, or advise them to collect one arrival in Christchurch or Auckland or at any i-SITE Visitor Centre along the Trail.

  Why travel the Classic New Zealand Wine Trail?

• Travels through three complimentary wine regions,rural towns and a cosmopolitan city.

• Offers a diverse mix of scenic, cultural, creative and adventure activities

• Ideal for all travellers interested in food and wine

• A complementary experience for wine lovers as each region is famous for its own distinctive
  wine style:
     Hawke’s Bay has a reputation of concentrated claret-style reds
     The Wairarapa for its powerful Pinot Noir
     Sauvignon Blanc is Marlborough’s superstar.

• Offers an excellent hook to encourage past clients to revisit New Zealand.

• Encourages visitors to travel off the beaten track on less travelled roads.

• Daily driving distances are short on mainly quiet, high quality roads and highways with the added variety to go by ferry or fly across the Cook Strait.

• Extensive range of accommodation options from Luxury lodges, boutique B & Bs, serviced apartments, historic cottages and quality hotels provide a high standard of accommodation.

• Natural links to other New Zealand touring routes

How long is the Classic New Zealand Wine Trail experience?

• 7 days, 6 nights needed for the "Must Do" experiences.

• 8-10 days to include key special interest experiences.

• 10-13 days if your clients don't want to miss anything.

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These introductions and descriptions are available for trade to use for package and itinerary development.

 

Title 11 words

The Classic New Zealand Wine Trail – an indulgent self-drive journey.

 

Title 10 words

The Classic New Zealand Wine Trail – Go Slow and Savour

 

Introduction 37 words

The Classic New Zealand Wine Trail - while this touring route has a food and wine focus, you’ll also find plenty of culture, adventure and scenery. From Hawke’s Bay to Marlborough, it’s a journey of the senses.

 

General description 112 words

The Classic New Zealand Wine Trail is a self-drive touring route that lets you discover five of New Zealand’s most beautiful regions. Visit Hawke’s Bay, for fabulous reds, Art Deco architecture and wildlife tours; walk in the forests of the Tararua region and enjoy a beer at the Tui Brewery at Mangatainoka; explore the vineyards and historic towns of the Wairarapa region; shop, dine and be entertained in Wellington, New Zealand’s capital city; then catch the vehicular ferry to Marlborough, where you can go fishing, kayak the waterways of the Marlborough Sounds and find your way to more than 50 cellar doors. Take it slow and savour every sip of the journey.

 

General Description 155 words

The Classic New Zealand Wine Trail is a signposted 380km (240 mile) self-drive touring route that leads travellers off the beaten track. Travel through five of New Zealand’s most interesting and scenic regions, including three major wine growing areas that account for more than 70% of the country’s wine production.

While the main focus of the journey is wine and food, the route also serves up all kinds of cultural and adventure experiences.

Most people begin the trail in Hawke’s Bay, which is on the east coast of the North Island. From here the route passes through the Tararua area to the Wairarapa wine region, which is centred on the historic village of Martinborough. Next stop is Wellington, New Zealand’s capital city, where travellers can enjoy all kinds of cultural and creative experiences. The route continues with a vehicular ferry ride across Cook Strait to the welcoming vineyards of Marlborough, the country’s largest wine region.

 

Wine focused description 72 words

When you know a country’s wine, you know the country. This is certainly true in New Zealand, where you can follow the Classic New Zealand Wine Trail through three remarkable wine regions. Each region unfolds to reveal unique scenic features and wine types chosen carefully for their compatibility with local soil and climatic conditions. From the cabernets of Hawke’s Bay to the sauvignons of Marlborough, it’s a journey spiced by pleasant surprises.

 

Wine and food focused description 236 words

If you want to give your New Zealand holiday a theme, wine would be an inspired choice. On the Classic New Zealand Wine Trail, which includes both the North and South Islands, you’ll discover some of New Zealand’s most fabulous scenery and most remarkable wine regions. And where there’s wine, there’s always great food – locally grown fruit and vegetables, boutique cheeses, tender lamb and an ocean
of seafood.

As well as food and wine, there’s plenty to keep you entertained during your journey. Hawke’s Bay is known for its Art Deco architecture, gourmet cooking schools and the remarkable gannet colony at Cape Kidnappers. Tararua is where you can hike through a forest park, visit a wildlife centre and take a tour of the iconic Tui Brewery at Mangatainoka.

Around the Wairarapa wine region, historic towns offer a tempting mix of shopping and dining experiences. In the capital city of Wellington you can explore New Zealand’s culture with visits to Te Papa (the national museum), live theatre and restaurant precincts that explore every culinary avenue. Over Cook Strait are the beautiful Marlborough Sounds, where you can bike, hike or kayak famous Queen Charlotte Track. There are more than 50 wineries to visit around Marlborough; many offer the additional pleasure of a vineyard restaurant. Take it slow and savour every sip of the journey. You’ll soon see why New Zealand is the perfect choice for a wine-inspired holiday.

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BY AIR:

Napier - regular daily domestic flights from Auckland
Wellington - regular daily domestic flights and international connections
Blenheim - regular daily domestic flights
By Helicopter the sky is the limit

BY ROAD:

From the North Napier is:
3.5 hours drive from Rotorua
2.5 hours from Taupo

From the South Blenheim is:
4.5 hours drive from Christchurch
2 hours drive from Nelson
2.25 hours drive from Kaikoura

 

Driving Distances along the Classic Wine Trail

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